01
Registration for 2027
Support the registration expenses for the planned 2027 attempt — the first funding priority.
For brands and partners
Help Ahmed reach the Channel
Ahmed Nasef needs sponsorship to prepare for his announced 2027 two-way English Channel attempt: registration, six months of training, and travel and accommodation for the accompanying team. Become part of the journey.
Make the attempt possible
Three stages. One mission.
Ahmed needs sponsorship to complete the preparations for his announced 2027 two-way English Channel attempt. Support can cover a specific stage or expense, or contribute to the mission as a whole, under a written agreement.
02
Six months of training
Support training operations over six months as Ahmed prepares for the demands of the two-way crossing.
03
Team travel and accommodation
Support travel and accommodation for the accompanying team for the planned attempt.
The detailed budget and funding deadlines are shared directly by email and in the sponsorship proposal. The team will discuss which stage or expense your organisation can support.
Sponsorship funds the sporting mission. Advertising, endorsements and use of Ahmed's name, image or story require separate commercial negotiation and a written agreement; they are not included automatically.
Discuss support for the attemptThe wider opportunity
Why this is more than sponsorship
You are not simply sponsoring a swim. You are becoming part of a story that can live before, during and after the attempt.
The 2027 challenge creates a platform around endurance, inclusion, determination, Egyptian excellence and human potential.
A partner can support a specific funding stage or the sporting mission as a whole. A broader brand campaign can be explored through separate commercial negotiations and a written agreement.
The story platform
Four pillars a partner can build on
01
The athlete
Ahmed's experience, preparation and sporting identity as an Egyptian endurance swimmer.
02
The challenge
The planned 2027 England → France → England attempt, framed as an announced objective.
03
The journey
Training, preparation, setbacks, discipline and the road to the Channel.
04
The story
A human story that can be communicated through film, photography, social media and media relations.
Brand activation
Brand activation opportunities
Each of the following is an opportunity to discuss. None of them is automatically included in sponsorship.
Branded content
Training films, short-form video, photography and social storytelling.
Filmed advertising
Potential development of advertising content featuring Ahmed, subject to separate agreement.
Packaging & product integration
Potential limited-edition packaging, product integration or campaign-specific executions.
Consumer activation
Potential campaigns connecting consumers with the story and the sporting challenge.
Digital & social
Campaign content across agreed digital and social channels.
Image & story rights
Potential use of Ahmed's name, image and story in agreed advertising and marketing materials.
Brand ambassador
Potential longer-term ambassador or campaign-face arrangement.
Documentary & media
Association with the documentary and storytelling project and agreed media content.
Commercial advertising, image usage, packaging, ambassador and other activation rights are subject to separate commercial terms, including scope, duration, territory, media, products and usage, and will be documented through written agreements.
The sponsorship case
This is not a crossing attempt — it is the multiplication of a historic achievement.
THERE AND BACK — FROM A HISTORIC CROSSING TO AN UNPRECEDENTED ACHIEVEMENT.
After completing the English Channel crossing from England to France in 2014 in a documented time of 18 hours and 48 minutes, Ahmed Nasef is returning to face an even greater challenge: a two-way crossing from England to France and back to England. If completed and officially ratified, the attempt could establish a historic first for a double-leg amputee swimmer. This is not simply a longer swim; it is a multiplication of achievement, endurance, and human impact. We are looking for a partner who understands that extraordinary brands do not merely fund an achievement — they become part of its story.
- One crossing was an achievement. There and back could make history.
- The Channel tests more than strength; it tests what remains when excuses end.
- He lost his legs, not his way.
- Double the distance. Double the challenge. Leave an unforgettable mark.
Help make the 2027 attempt possible
Ahmed needs sponsorship for registration, six months of training operations, and travel and accommodation for his accompanying team. Your organisation can support a stage or a specific expense under a written agreement. Ask the team for the detailed budget and funding timetable. Commercial rights are negotiated separately.
More than a sponsorship
Supporting Ahmed's return to the English Channel means becoming part of a story that reaches beyond sport. It is a story about determination, endurance and the refusal to accept limitations. For the right partner, this journey can become a powerful platform for brand storytelling, media content and meaningful social impact.
Nothing on this page is a guarantee of broadcast, distribution, audience figures or media coverage. Activation is agreed partner by partner.
What a partner associates with
- Determination
- Endurance
- Human potential
- Resilience
- Sport
- A compelling documentary story
- An international open-water challenge
Partnership benefits
Partnership opportunities to discuss
- Brand visibility
- Logo and brand association across agreed campaign assets.
- Content
- Photography, video and storytelling opportunities.
- Digital
- Social and digital exposure on agreed channels.
- Media
- Press, interviews and agreed media association.
- Event / attempt
- Brand association around the sporting attempt itself.
- Long-term story
- Post-attempt communications and documentary or story association.
- Category exclusivity
- Where appropriate and subject to agreement.
Benefits are agreed partner by partner. No media coverage, reach, views or commercial performance is guaranteed.
Commercial rights
Commercial rights are a separate opportunity
Sponsorship supports the sporting mission and provides agreed partnership benefits. Advertising and commercial use of Ahmed's identity are a separate commercial opportunity.
Potential rights may include
- Name
- Image
- Likeness
- Story
- Filmed appearances
- Advertising
- Packaging
- Digital
- Social
- Out-of-home
- TV
- Point of sale
- Campaign materials
Each arrangement is negotiated separately, covering
- Territory
- Duration
- Channels
- Products
- Campaign scope
- Exclusivity
- Usage
- Commercial fee
No commercial fees are published on this website. Terms are discussed directly with the mission team and documented in a written agreement.
The campaign window
Before, during and after
Before
- Training
- Preparation
- Storytelling
- Branded content
During
- The attempt
- Photography
- Film
- Real-time or near-real-time storytelling where appropriate
After
- Verified outcome
- Documentary
- Press
- Post-attempt content
- Potential commercial activation
The outcome of the 2027 attempt is not guaranteed. It depends on conditions, execution, observation and official ratification.
The athlete's message
Ahmed Nasef's Message to Future Partners
Ahmed Nasef shares his vision for the upcoming challenge, the purpose behind taking on something greater, and the role partners can play in turning ambition into a documented sporting achievement.
Become part of Ahmed's next challenge.
Tell us how your organisation would like to support the attempt. The team will share the detailed budget, funding deadlines and a proposal suited to the stage or expense you are considering. Any commercial rights are negotiated separately.
Sponsorship request
Submit an enquiry and the project team will respond with the relevant partnership proposal.